How to market a digital product in Tanzania
Ebooks, courses, templates and apps: how to find buyers, price it, take mobile money and keep sales coming after launch.
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The Vinch Digital blog
Articles on websites, Google, social media, ads, WhatsApp, email and SMS, from our team in Dar es Salaam.
How to make a website in Tanzania, step by step
Domain, hosting, design, content, payments and launch, in the order you should do them.
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How to use bulk SMS marketing in Tanzania
What bulk SMS is good for, how sender IDs work, and how to write a message people respond to.
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How to register a .co.tz domain
Who manages .tz names, how to pick a registrar, what you need to apply, and whether to choose .co.tz or .com.
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How to market and grow a construction business in Tanzania
Portfolio, Google Maps, a website that wins trust, tenders, referrals and a sales process that turns enquiries into contracts.
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What affects the cost of a website in Tanzania
Domain, hosting, pages, design, content, payments and upkeep, and how each one changes the price.
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How to sell more with WhatsApp Business
Catalogues, quick replies, labels and broadcast lists, and how to use each one to close more sales.
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How to market a private school in Tanzania and grow enrolment
Website, Google Maps, social media, open days, results and parent referrals, planned around the school calendar.
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How to accept mobile money on your website
Payment gateways, the documents you'll need, fees, and how a mobile money checkout works for your customers.
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How to start and grow a YouTube channel
Niche, equipment, video ideas, titles, thumbnails, Shorts and monetisation, for creators and businesses starting from zero.
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Instagram tips for small businesses in Tanzania
Your bio, prices, Reels, Stories, replies and ads, based on what we see working for local shops.
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12 things every business website in Tanzania should have
A simple checklist to run through your current site, or to hand to whoever is building your new one.
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How to market a hotel or lodge in Tanzania
Direct bookings, booking sites, Google, reviews, Instagram and tour operators, for hotels, lodges and guest houses.
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How to get your business on Google Maps in Dar es Salaam
Set up a free Google Business Profile, verify it, and collect the reviews that move you up the map.
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How we build a business website in a week
Our day-by-day plan for a five-page business website, and what to send us before we start.
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What is digital marketing?
The main channels, what each one costs, and which to start with on a small budget.
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How to get your website found on Google
Keywords, page titles, speed, local SEO and links, explained for small business owners.
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How to start Facebook and Instagram ads on a small budget
Boost or Ads Manager, how much to spend, who to target and what to measure.
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30 content ideas for small businesses
Posts that build trust, teach, sell and get people talking, with a simple weekly plan.
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How to start email marketing and send your first newsletter
Which tool to use, how to build a list, what to write, and which numbers to watch.
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